The aim was to create a warm, modern concept with a personality of its own.
We have tried to seek closeness with our clients through the personification of the product, giving it a name of its own to create a character with a clear, meaningful philosophy.
The use of classic, basic materials in their most natural state has provided this touch of quality and authenticity, but by giving a twist to their use and application, we have managed to give the space a modern air. Construction by layers of different materials has led to warm textures in contrast to plain, geometric prints
It is covered by a backlit structure all around the premises that integrates all the communication and services and gives a unified look to the entire place. This provides dynamism and becomes an attraction which, together with the colours and the graphics, creates an easily identifiable brand image.